AI Transparency Policy

Last Updated: July 22, 2026

1. Overview and Commitment to Transparency

At PackByPlace (the business name for Tyree McLean), we embrace cutting-edge technology to provide you with a seamless, personalized, and efficient shopping experience. This policy outlines how we utilize Artificial Intelligence (AI), machine learning, and automated systems across our website, marketing, and operations.

2. AI-Generated Content (Images, Text, and Media)

To keep our store dynamic and visually engaging, we utilize Generative AI tools to assist in creating website content.

  • Media & Descriptions: Many of our product descriptions, lifestyle images, blog posts, and site graphics are generated, optimized, or enhanced by AI.
  • Real Products: Please be assured that the physical products you purchase from us are 100% real, tangible goods fulfilled from our Canadian distribution centers. While we use AI to showcase items creatively, we make every reasonable effort to ensure that AI-generated media accurately reflects the core specifications and nature of the physical products.

3. Automated Personalization and Decision-Making

We use AI algorithms to personalize your shopping experience by analyzing browsing behavior and purchase history. This allows us to provide tailored product recommendations and relevant advertising.

  • Your Rights: In accordance with Quebec’s Law 25 and other applicable privacy regulations, you have the right to request information regarding the personal data used and the primary factors/parameters that led to a specific automated recommendation or decision.

4. Customer Support and Chatbots

When you contact our support channels, you may initially interact with an AI-powered virtual assistant designed to provide immediate answers to common questions (such as order tracking or return policies). If the AI cannot resolve your inquiry, your ticket will be seamlessly escalated to a human representative during our standard business hours.

5. AI Limitations and Human Oversight

While AI is a powerful tool, it is an evolving technology that can occasionally produce errors or inaccuracies.

  • Audit Process: Our team performs periodic human audits of AI-generated content to ensure quality and correctness.
  • Liability: We are not liable for minor typographical errors or slight aesthetic discrepancies in AI-generated lifestyle images. If a product received is materially different from its AI-enhanced description, your sole remedy is to return it in unused condition in accordance with our Return and Refund Policy.

6. Privacy and Data Security

Any personal data processed by our AI systems is handled with the utmost security and strictly in accordance with our Privacy Policy. We do not sell your personal data to third-party AI companies to train their independent public models without your explicit consent.

7. Contact Us

If you have questions or concerns regarding our use of Artificial Intelligence or wish to exercise your rights regarding automated data processing, please contact:

Tyree McLean, Privacy Officer
PackByPlace
23 Mckibbon Avenue
Amaranth, ON, L9W 5M2
Email: hello@packbyplace.com